Alefried was founded in 2015 by Alfried Borkenstein in Graz, Austria. After more than 10 years in the advertising industry Alfried thought the time had come to change to something more down-to-earth. After countless brands he had designed as a graphic designer, he could finally start his own brand.
In his years as a homebrewer Alfried had already gained a lot of experience at small scale and now set to work adapting his recipes to larger brewing plants. The process presented a significant challenge and was associated with a great learning process.
From love his love of yeast driven Belgian beer styles, rare beers with various yeasts can be found in Alefrieds program, which hardly anyone is brewing in Austria. These yeasts (if taken good care of) create complex flavor profiles that make up the character of these beers.
The passion to brew an exceptional product and constantly improve it gives Alfried immense joy and pleasure and to be able to hold his own product in hands the end of the day is probably one of the best rewards ever.
Alefried beer is fun and brings a new range of flavors to the market. Alefried gives beer the attention it deserves.
Alefried craft beers are all brewed on the farm where Alfried now lives.